Innovation isn’t a luxury, it’s a necessity.

More than simply coming up with creative ideas, innovating successfully requires us to provide solutions that customers willingly—even eagerly—pull into their lives. While this might seem like a no-brainer, the failure rate for innovation indicates most people don’t know how to do this.

Based on 25 years of research and practice by Clayton M. Christensen and Bob Moesta, FranklinCovey’s solution, Find Out Why: The Key to Successful innovation®, helps leaders at all levels understand why customers make the choices they do. When you understand customers that way, you can move your innovation successes from random to predictable.